Play-Doh Cologne?

I found this on the web today. It's definitely bizarre. A company called Perpetual Kid is offering a Limited Edition Cologne that smells like Play-Doh, in commemoration of the modeling clay's 50th birthday. The web site states that the fragrance is "meant for highly-creative people, who seek a whimsical scent reminiscent of their childhood." What's next? Candy that tastes like white paste?